Press Releases

Monday, December 11, 2017

The Gift that Gives Back All Year Round

The International Window Film Association (IWFA) encourages consumers to consider professionally installed window film

Tis the season to reflect on whether you’ve been naughty or nice, and if you’ve thought about protecting yourself and your loved ones with professionally installed window film you’ve definitely made the nice list! The International Window Film Association (IWFA) is encouraging consumers to consider giving the gift of professionally installed window film this holiday season. It’s truly a gift that gives back all year round.

Professionally installed window film provides an effective way to protect the skin and eyes, as well as provides energy savings and more, whether you’re in the home, office, or in a vehicle.

“Professionally installed window film is a gift that continues to give back, not only during the winter holiday season but during the summer months as well,” said Darrell Smith, Executive Director of the IWFA. “From blocking harmful UV rays, to cutting down heating and cooling costs, professionally installed window film is a budget friendly gift that will deliver dividends for many years.”

The IWFA lists 12 reasons professionally installed window film gives back during the holiday season and beyond:

  1. Protects your skin from UV rays. By blocking up to 99 percent of UV rays from passing through your home’s and car’s unprotected windows, window film can reduce your risk for skin cancer more than window glass alone.
  2. Reduces eye damage. Untreated windows only protect eyes from about 25 percent of UV rays. Window film is a proven way to reduce the dangerous impact of the sun on your eyes.
  3. Diminishes sun glare. Window film helps reduce excessive sunlight from entering your vehicle, preventing dangerous sun glare that can nearly blind you while behind the wheel, even from side windows.
  4. Protects your furniture, floors, and family heirlooms. Professionally installed window film reduces premature fading, slows deterioration, and can add an extra layer of protection for some of your most beloved possessions.
  5. Offers safety and security. Accidents and storms can shatter windows, sending shards of glass everywhere. Professionally installed window film can mitigate the damage of broken glass, helping hold glass together upon impact.
  6. Cuts down on heating and cooling costs. Up to one-third of your home’s heating and cooling costs can be lost through inefficient windows. Window film rejects up to 55 percent of solar heat – offering a more energy efficient environment.  Some films can even help to retain room heat in the winter months.
  7. Saves money on your home improvement project. Window film is a great choice when you want to enhance windows that are still functional but might not be up to contemporary standards.
  8. Offers “Go Green” perks.  Many states across the country offer homeowners and business owners incentives for undertaking “green” projects. Window film may qualify for project reimbursements and tax reductions!
  9. Improves window performance. Old windows do not offer the same level of protection or energy efficiency available today. Window film can help improve the overall performance of a window - alleviating the need for full replacement.
  10. Works with various types of windows. Window size, shape, and location are not factors for window film. Whether you’re looking to cover a floor to ceiling window, or a uniquely shaped window, professionally trained and accredited installers can install window film on different types of windows.
  11. Provides an aesthetic accent to interior glass panels or windows. From frosted to specialty designs, decorative window film can offer an extra interior touch of styling and transform the look and feel of a space.
  12. Offers an extra level of customization and privacy. Window film comes in a number of shades and colors. By choosing the right level of visible light transmittance (VLT) for your environment, you can enhance the look of your car or home and even increase privacy without the losing your view, if so desired.

For more information on the benefits of professionally installed window film, and to download IWFA’s holiday infographic and eBooks for consumers, visit

About the International Window Film Association
The International Window Film Association (IWFA) ( is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the window film industry though the use of education, research, advocacy and consumer awareness.  The organization builds alliances with trade associations, utilities and government agencies to advance dealers’ and distributors’ businesses and provide value to their customers.

Media Contact:

Erin Vadala, Warner Communications; 978-468-3076   



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